Digital Marketing Executive (CRM and SEO)
Glasgow or Edinburgh (Hybrid)
Circa £30,000 depending on experience
A unique digital marketing opportunity has arisen for a talented individual who has experience in CRM, email, SEO and project management to join a leading professional services business. The organisation holds a well regarded reputation in their industry and this is a great opportunity to join their large marketing department. The role of Digital Marketing Executive will focus on delivering and driving a variety of projects forward including the implementation of a CRM system and utilising this to generate new business for the company and further develop their brand in the various sectors that they operate within. You will also be responsible for implementing SEO practise across the business and ensuring best practise across SEO techniques are being adhered to. This role offers a lot of variety and you'll be working across various internal departments and manage a marketing budget.
Reporting to the Marketing Manager, you will be tasked with:
- Developing and managing the CRM system
- Managing associated CRM projects to drive business growth and brand awareness
- Develop and implement a robust email marketing strategy, creating engaging content and templates
- Reporting on all campaign activity to ensure commercials are being met
- Lead on SEO activity in order to increase the company's online presence
- Educating and training teams with regards to best practise for blogs
- Utilising GA4 to report on digital marketing activities and tweak campaigns where needed
To be considered for the role, you will have:
- Previous experience in a digital marketing environment
- Hands on experience working with CRM systems and driving email marketing campaigns
- A good understanding of on page SEO and best practise
- Utilised GA4 to report on campaign efficiency
- Strong communication skills to liaise with 3rd party agencies and work with internal stakeholders
At Iconic Resourcing, we understand that not all candidates will meet every desired qualification or skill listed for the job positions posted on behalf of our clients. However, if you believe you can add value to the role despite having a slightly different experience from what we've identified, we would be thrilled to learn more about you.
Iconic Resourcing is committed to partnering with clients who share our values of inclusivity and diversity. We work with many businesses that recognise the importance of creating a welcoming and respectful workplace for all employees. As an equal opportunities employer, we treat all applications fairly and equally. We act as both an employment business and an employment agency and are happy to accommodate any reasonable adjustments required. To view all of our Iconic Jobs across Scotland, please visit our website.