Digital Marketing Manager
Crieff (Hybrid WFH – 2 days per week)
Up to £44,000 plus benefits
A luxury travel and tourism company whose roots date back to the 19th century is looking for an experienced Digital Marketing Manager to join their established marketing department.
This is a newly created role where you will be responsible for briefing and liaising with 3rd party agencies to manage end to end digital campaigns across PPC, SEO and paid social channels. You will drive traffic to the website, increase conversion rates and brand awareness as well as other commercial goals.
As Digital Marketing Manager, you will be tasked with:
• Developing and implementing digital marketing strategies focused on PPC, SEO and Paid Social to drive brand awareness, increase website traffic, and increase revenue
• Working closely with external agencies to conduct keyword research, manage PPC campaigns and optimise bidding strategies to maximise ROI and drive targeted traffic to our website
• Optimising web content and technical aspects to improve organic search visibility, ranking, and overall SEO performance
• Staying up to date with industry trends, emerging technologies, and best practices in digital marketing
To be considered for the role, you will have:
- Previous experience working in a digital marketing environment either inhouse or agency
- A strong understanding of PPC, SEO and paid social from a campaign management perspective
- Executed digital campaigns that align to commercial goals
- Briefed and managed external agencies
- Looked after sizeable marketing budgets
At Iconic Resourcing, we understand that not all candidates will meet every desired qualification or skill listed for the job positions posted on behalf of our clients. However, if you believe you can add value to the role despite having a slightly different experience from what we've identified, we would be thrilled to learn more about you.
Iconic Resourcing is committed to partnering with clients who share our values of inclusivity and diversity. We work with many businesses that recognise the importance of creating a welcoming and respectful workplace for all employees. As an equal opportunities employer, we treat all applications fairly and equally. We act as both an employment business and an employment agency and are happy to accommodate any reasonable adjustments required. To view all of our Iconic Jobs across Scotland, please visit our website.