Global Marketing Executive
Clydebank
£28,000 - £35,000
Iconic Resourcing are partnering with a global tech manufacturing firm, based in Clydebank, who are looking to add a Marketing Executive to their team to support their growth plans. Working closely with the senior leadership team and sales team based in Scotland and USA, this new team member will create, plan and deliver multichannel marketing campaigns.
This is a technical product sole to a niche B2B market, we are ideally looking for someone who has experience in B2B tech marketing, manufacturing marketing, or scientific. About 80% of their marketing will be digital, with some requirement to support their attendance at global expo’s.
What will you be doing, day to day?
- Developing and running multi-channel marketing campaigns – utilising HubSpot for email, landing page creation, social media posting and ensuring all campaigns are fully tracked and measurable.
- Content marketing: Creation of technical e-books, application notes, blog posts, news articles, videos and editorial pieces for marketing use.
- Creation and distribution of monthly e-newsletter to global contact database.
- Management of Google AdWords paid search campaigns.
- Website, online store and extranet maintenance.
- Event management - Organise and promote attendance at events/workshops/tradeshows across the globe.
- Monthly management reports – Analysing PPC campaign results / website activity / E-commerce activity and general marketing activities.
- Market Mapping – Quarterly reports defining the market size / identifying competitors and reporting on market share.
What experience are we looking for?
- Multichannel marketing campaign delivery, ideally marketing a technical B2B product
- Proficient in Adobe Photoshop, InDesign and Illustrator
- Knowledge of CMS and CRM platforms, Hubspot would be highly advantageous.
- Working knowledge of Google Analytics and AdWords
- Great copywriting skills
- Experience coordinating events
This is a fantastic opportunity to join a global tech business, own their marketing and progress your career. There will be opportunities for this person to move into a Marketing Manager position, and lead their marketing department as the business grows.
To apply for this role, please send your CV or contact Nathan Oenardi at Iconic Resourcing for a confidential chat and further details. At Iconic Resourcing we are engaged by many leading organizations across Scotland and our aim is to keep the recruitment process simple. All interviews will be held via our video interviewing platform both with Iconic Resourcing and our client, before being invited on site to our clients Clydebank office for a final meeting.
Please visit our website to view all our Iconic Jobs across Scotland. Iconic Resourcing is an equal opportunities employer, and all applications will be treated as such. We act as both an employment business and an employment agency.