Marketing Manager
Glasgow/ Hybrid
Competitive Salary DOE
An exciting opportunity has arisen at Rangers Football Club to join the Commercial & Marketing department. The Marketing Manager will play a key role across all club campaigns, by ensuring concepts & campaigns are planned and executed across all club channels and physical branding.
The role requires a self-starter, highly motivated individual who can work collaboratively across a matrixed brand organisation engaging with key stakeholders. A strategic mindset coupled with a passion for brand guardianship & creative thinking is essential. As well as the operational skillset to speak with expert level confidence will be required to be successful in this role.
The Marketing Manager will be responsible for delivering the future of digital marketing across all club campaigns (e.g. match day & ticket promotion, hospitality, partnership activations, kit launches, Edmiston House events, club events, Soccer Academies & stadium branding.) to provide premium experiences across all supporter touchpoints to drive brand desirability, engagement & revenue. You will be part of a consumer focused, diverse team working in a fast-paced environment.
We are looking for someone who has an excellent eye for detail, deploying marketing campaigns & editorial content across all touchpoints. Implementing creative briefs, roll out plans, brand calendars and managing the design process with the inhouse design team throughout.
The role requires an individual with a track record of marketing success, who is able to engage and convert audiences through creative campaigns.
Responsibilities:
- Create the overall marketing plans related to core commercial revenue priorities. Develop brand calendars in support of the club campaigns seasonally
- Provide creative briefs tot he inhouse design teams for all campaigns
- Build campaigns from ideation to implementation & roll out planning
- Support across event dressing and branding of venues
- Physical stadium branding implemented and designed throughout the season
- Engage with third party promoters to increase the visibility & appeal of events, maximising revenue where possible
- Liaising with internal departments understanding requirements and briefs to support key activations effectively.
- Implement systems to ensure consistently high standards of experience
- Exhibit strong, compelling and coherent presentation skills
- Support the Head of Marketing & Design in development and guardianship of the Rangers FC brand
- Take responsibility for the standard of creative output
- Manage and supervise multiple projects ensuring resources are allocated according to project needs
- Ensure seamless communication of creative team to ensure optimised workflows and processes that identify and eliminate the risk of failure
- Develop and maintain a good understanding of Rangers FC culture and values and act in the best interests of the club at all times
- Manage a marketing team across multiple categories.
Given the nature of the business, this role includes working both weekends and evenings in accordance with fixture schedule and events diary. A developed sense of discretion and confidentiality is required.
The candidate attributes include:
- Ability to articulate concepts and ideas to the wider team and other departments
- Key eye for artistic and technical composition, timing and detail
- Excellent communications and staff management skills. Collaborating, supporting and motivating others to be part of a happy and effective team
- Adaptable to a varied array of creative briefs from all departments across the club
- Excellent design principals
- An ability to identify customer demographics in relation to specific events and target marketing accordingly
- Previous experience in a similar role
- Familiarity with social digital marketing
- Ability to work to deadlines whilst focusing on attention to detail
- Strong problem solving skills
- Ability to work flexibly on your own initiative and as part of a team
- The ability to operate and manage multiple projects concurrently
- Motive and inspire the creative team to constantly strive for the bravest creativity
To apply for this role, please send your CV or contact Kerry McFarlane at Iconic Resourcing for a confidential chat and further details. First stage interviews for this role will be conducted by Iconic Resourcing via their video interview platform, before being invited on site for a final formal interview with the Hiring Manager at Rangers Football Club.
This role will be managed exclusively by Iconic resourcing on behalf of Rangers Football Club. Both Iconic Resourcing and Rangers Football Club are equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status or pregnancy and maternity.
We also welcomes applications from suitably qualified members of the armed forces family.