Social Media Manager
Glasgow (Hybrid)
up to £45,000
Trtl is a travel retail brand based in Glasgow, Scotland that specialises in creating and exporting innovative travel products. We have over one million customers around the world and we’re passionate about helping them make the most of their adventures.
Our hero product is the Trtl Travel Pillow - the travel pillow reinvented. We saw a clear and common problem that most travellers experience - not being able to sleep on a flight - and innovated, arriving at a real and unique solution; this is how we approach everything we do.
Our aim is to continue to grow internationally and become a recognised brand, synonymous with travel, comfort, and innovation.
The Role:
As Social Manager for Trtl, you’ll be responsible for owning all elements of our social, influencer and brand strategy.
Working with the senior leadership team, you will lead the creation and implementation of our social strategy, engaging existing customers, educating potential new customers and ensuring Trtl are front of mind for anyone purchasing a travel pillow or accessory.
You will be responsible for managing influencer relationships and agreeing a long-term strategy on the future influencers Trtl should work with and the campaigns/content they are involved with and create.
The Social Manager will act as brand custodian across the group, introducing standards and ways of working to ensure continuity across all channels, platforms and wherever the Trtl logo appears.
This role will also form part of our new Marketing & E-commerce management team.
What will you be doing, day to day?
- Create and execute Trtl’s social strategy including defining content pillars, content plans and objectives for each platform.
- Develop KPIs, monitor performance and produce reports to understand the effectiveness of our strategy & adjust accordingly.
- Allocate and track budgets for social media promotions, influencer partnerships, and related campaigns.
- Review campaign ROI to ensure cost-effective brand promotion.
- Conduct regular check-ins with existing influencers and identify potential new travel and lifestyle influencers.
- Negotiate partnerships, endorsements, and campaign specifics with influencers.
- Oversee the creation of brand materials, from social content to blog posts, emails and performance marketing, ensuring they align with Trtl's image and goals.
- Collaborate on new product launches and/or promotions to ensure social media and influencer involvement is maximised.
- Mentor direct reports and team members involved in social media, content creation, and influencer management.
- Reviewing and providing feedback on team members' work to ensure alignment with brand and campaign objectives.
What do we need from you?
- Experience leading and mentoring teams.
- Proven track record managing and growing social media platforms, with a deep understanding of platform-specific nuances.
- Experience crafting and overseeing content strategies that align with brand goals and engage target audiences.
- Experience executing campaigns that span multiple media channels, from traditional print to email and social media.
- Direct experience maintaining and elevating a brand's presence, especially from a digital and e-commerce perspective.
- Familiarity with tools and platforms for social media and brand analytics, drawing actionable insights from data.
- Previous work forging and maintaining strong relationships with influencers across various sectors, specific experience in the travel and/or lifestyle domains is of particular interest.
- Work on brands campaigns that target multiple global markets with a good understanding of cultural nuances and strategies for diverse audiences.
- Experience managing budgets for branding, social media, and influencer campaigns, and analysing their return.
Iconic Resourcing are working in partnership with TRTL as they look to appoint this key hire, all interviews and applications will be managed by Iconic Resourcing on our online video platform, before making an introduction to the hiring manager and some key stakeholders at TRTL HQ in Glasgow City Centre.
If you would like to apply for this role please contact Kerry McFarlane at Iconic Resourcing, who will be delighted to talk you through the details.
Iconic Resourcing are committed to partnering with clients who share our values of inclusivity and diversity. We work with many businesses that recognise the importance of creating a welcoming and respectful workplace for all employees. As an equal opportunities employer, we treat all applications fairly and equally. We act as both an employment business and an employment agency and are happy to accommodate any reasonable adjustments required. To view all of our Iconic Jobs across Scotland, please visit our website.